How to Create an info@ Email Address (and When to Use It)

What is an info@ email address?

• It is a role-based address, also called a role account: the name describes a function, not a person, so info@yourcompany.com belongs to the company rather than to an employee.
• The opposite is a personal address such as marie@yourcompany.com, which stops working when that person leaves.
• Because it is not tied to one individual it survives staff changes, which is why it is the address most businesses publish on their website, invoices, business cards and legal pages.

When to use info@, and when to use something else

The rule of thumb is one published address per intention. If every enquiry lands in info@, nothing gets prioritised and replies slow down.

Three ways to create an info@ address

Method 1: create the mailbox with your email host

This is the most common route. Log in to your hosting control panel, open Email Accounts and add a new account, use info as the name, set a password and choose a mailbox quota. The address works with webmail, IMAP and SMTP straight away.

Method 2: use Google Workspace or Microsoft 365

If you already run your business on those tools, add a user in the admin console with info as the username, assign a licence and confirm your domain is verified. This costs a licence per mailbox but gives you shared calendars, Drive and better spam filtering.

Method 3: create an alias or a forwarder

This is the cheapest option. An alias is a second address that delivers into an existing mailbox; a forwarder relays info@ to an inbox such as your Gmail. Add it under Forwarders in your control panel, or use "Send mail as" in Gmail settings. One caveat: unless you configure sending correctly, your replies will show your personal address rather than info@.

What you need before you start

• Your own domain. You cannot create info@gmail.com: Gmail addresses are personal and Google does not issue role-based addresses on gmail.com.
• DNS pointed at your mail provider, which normally means MX records set by whoever hosts your mail.
• Email authentication in place. Set up SPF, DKIM and DMARC so your replies land in inboxes rather than spam folders. Our guide to SPF, DKIM and DMARC walks through the records you need.

Verify the address before you publish it

Send a test message from an outside account, then confirm the address genuinely resolves and accepts mail with the free email address checker. You want to know the mailbox exists, that the MX records point somewhere real, and that a reply actually comes back to you. Never let a customer be the first person to test a new address.

Common mistakes

• Publishing the address before testing it, so enquiries bounce silently.
• Routing info@ to one person's inbox, which turns it into a personal mailbox that dies when they leave.
• Leaving it unfiltered — info@ attracts spam, so add a filter or use a contact form instead of a bare address.
• Using info@ as the sender for bulk campaigns, which mixes personal replies with marketing mail and damages deliverability.
• Forgetting to monitor it, because an unread info@ is worse than not having one.

Frequently asked questions

Next step

Once the address is live, the next thing to protect is its reputation. Read our guide to email deliverability to understand what decides whether your replies reach the inbox, and browse the free email tools to verify addresses and preview messages before you send them.